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Mastering AI-Driven Marketing
and Content Creation

AI 201 - Certificate Program (14-22 Weeks)

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Other Summit AI Courses:

  • Mastering AI For Business
  • Mastering AI In Journalism

Why this course is vital for any marketing professional!

This transformative course, tailored for marketing executives, emphasizes the crucial role of artificial intelligence (AI) in their careers. Immersing participants in the dynamic intersection of AI and marketing, it ensures a blend of theoretical understanding and practical skills.

As marketing landscapes evolve, the program equips executives with valuable insights and skills through hands-on exercises, real-world applications, and case studies. Specifically designed for marketing professionals, the course highlights the indispensable nature of AI, showcasing tools like ChatGPT for enhanced efficiency in content creation and personalized strategies.

In the face of an ever-evolving marketing landscape, the course addresses the imperative for executives to stay ahead by fostering familiarity with AI. It positions AI as a game-changing tool, empowering marketing professionals to adapt to emerging technologies and connect innovatively with their audience.

The curriculum not only emphasizes the benefits of AI but also encourages proactive addressing of challenges. By striking a balance between technological advancement and ethical marketing strategies, participants emerge ready for success, equipped with the knowledge and skills to thrive as forward-thinking leaders in the marketing domain.

Course Outline

  • What is AI and where is it found
  • Synergy between you and AI
  • Revolutionizing marketing with AI-driven content

  • Types of AI
  • Innovations that changed the world
  • What will not change with AI
  • The economics of AI

  • Privacy, ethical and data concern with AI
  • Addressing AI hallucinations and how to avoid them
  • Your role as a fact checker and editor with AI

  • Creating a powerful mission statement
  • Using the mission statement to project your brand identity
  • Articulating purposeful mission statements with AI
  • Designing AI prompts for mission statement generation

  • Channels and your target audience
  • Channel suitability for content distribution
  • Content localization with AI

  • What is prompt writing
  • How to train your AI
  • Characteristics of well-crafted AI prompts
  • Becoming an AI prompt engineer

  • Limitations of AI image creation
  • Working with Dall-E, Bing Image Creator and Midjourney
  • Using AI images to increase the value of written content
  • Legal and ethical issues with AI images

  • The many physical and digital uses of a marketing brochure
  • Assembling content for a marketing brochure with AI
  • Using AI for brochure text and images
  • Re-targeting brochure content for multiples uses with AI

  • Strengths and weaknesses of using AI for blogging
  • Using AI to create compelling blog posts
  • Creating an audience-attracting "voice" with AI

  • Understanding social media landscape
  • The purpose and use of social media channels
  • Creating attention grabbing social media posts with AI

  • Using AI to identify target media outlets
  • Understanding how news media thinks
  • Using AI to write news releases
  • Implementing media campaigns with AI

  • Importance of data in storytelling
  • Storytelling and interviewing techniques
  • Creating audio scripts with AI tools
  • Creating images with AI to create storyboards for video production

How to take this course

Delivered online in high quality video format, with quizzes to test knowledge, and e-handouts.

This course is designed to be completed in 1-2 hours a day in less than two weeks.
(12 continuous hours)

Rapid intense course consumption is possible in less than 3 days.

Individual and corporate licensing options are available.

Use our Summit AI Learning Management System or license the course content to load into a corporate LMS.

Other Courses:

  • Mastering AI For Business
  • Mastering AI In Journalism