Mastering AI-Driven Marketing and Content Creation

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About Course

This transformative course immerses you deeply into the multifaceted realm where artificial intelligence intersects with the intricate web of marketing strategies. Throughout this comprehensive journey, you'll navigate the ever-shifting landscapes of digital marketing, arming yourself with an arsenal of invaluable skills and profound insights. As you delve into the dynamic fusion of AI and marketing strategies, you'll uncover innovative approaches to engage audiences, drive conversions, and amplify brand presence in an increasingly competitive digital ecosystem. Through a series of hands-on exercises, case studies, and real-world applications, you'll not only grasp theoretical concepts but also gain practical experience in implementing AI-driven marketing solutions.
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What I will learn?

  • Understand AI in Marketing: Explore AI applications and their impact on marketing.
  • Combine Human Skills with AI: Learn to blend human creativity with AI for effective marketing.
  • Navigate AI Limitations: Identify and address pitfalls in AI-driven content creation.
  • Craft Purposeful Content with AI: Develop mission-driven content using AI.
  • Analyze Audience and Localize Content: Utilize AI insights for targeted marketing.
  • Explore Marketing Channels: Discover optimized channels for content distribution with AI.
  • Leverage Data Analysis with AI: Make informed decisions using comparative data analysis.
  • Write Effective AI Prompts: Learn to guide AI for quality content creation.
  • Create Marketing Materials: Design brochures and blogs with AI tools.
  • Enhance Social Media Marketing: Utilize AI for engaging social media campaigns.
  • Optimize News Releases with AI: Deliver timely news efficiently with AI-driven processes.

Course Curriculum

Mastering AI-Driven Marketing and Content Creation
Immersive course on leveraging artificial intelligence for effective digital marketing strategies, providing hands-on training, real-world applications, and invaluable skills to drive audience engagement and business growth.

  • L1: Introduction to AI in Marketing
    14:57
  • L1 Knowledge Quiz
  • L2: Harnessing Human Skills in AI-Driven Marketing
    24:05
  • L2 Knowledge Quiz
  • L3: Limitations and Pitfalls of Using AI for Content Creation
    17:36
  • L3 Knowledge Quiz
  • L4: Crafting a Mission Statement
    33:07
  • L4 Knowledge Quiz
  • L5: Audience Analysis and Content Localization
    21:04
  • L5 Knowledge Quiz
  • L6: Training Your Artificial Intelligence
    23:28
  • L6 Knowledge Quiz
  • L7: Creating Images with Artificial Intelligence
    38:22
  • L7 Knowledge Quiz
  • L8: Marketing Brochures
    17:23
  • L8 Knowledge Quiz
  • L9: Blogging Using Artificial Intelligence
    18:47
  • L9 Knowledge Quiz
  • L10: Social Media Marketing
    33:52
  • L10 Knowledge Quiz
  • L11: Creating The News Release
    45:40
  • L11 Knowledge Quiz
  • L12: Writing Scripts for Audio and Visual Marketing
    36:44
  • L12 Knowledge Quiz
  • Course Feedback
This course is full right now. We limit the number of students to create an optimized and productive group dynamic.
  • Level
    Executive
  • Duration
    12 hours
  • Last Updated
    May 21, 2024
  • Certificate
    Certificate of completion

Presented by

Professor Robert Walz

Professor Dr.
Jessica D. Zurcher

Tags

What I will learn:

  • What is AI and where is it found
  • Synergy between you and AI
  • Revolutionizing marketing with AI-driven content

  • Types of AI
  • Innovations that changed the world
  • What will not change with AI
  • The economics of AI

  • Privacy, ethical and data concern with AI
  • Addressing AI hallucinations and how to avoid them
  • Your role as a fact checker and editor with AI

  • Creating a powerful mission statement
  • Using the mission statement to project your brand identity
  • Articulating purposeful mission statements with AI
  • Designing AI prompts for mission statement generation

  • Channels and your target audience
  • Channel suitability for content distribution
  • Content localization with AI

  • What is prompt writing
  • How to train your AI
  • Characteristics of well-crafted AI prompts
  • Becoming an AI prompt engineer

  • Limitations of AI image creation
  • Working with Dall-E, Bing Image Creator and Midjourney
  • Using AI images to increase the value of written content
  • Legal and ethical issues with AI images

  • The many physical and digital uses of a marketing brochure
  • Assembling content for a marketing brochure with AI
  • Using AI for brochure text and images
  • Re-targeting brochure content for multiples uses with AI

  • Strengths and weaknesses of using AI for blogging
  • Using AI to create compelling blog posts
  • Creating an audience-attracting "voice" with AI

  • Understanding social media landscape
  • The purpose and use of social media channels
  • Creating attention grabbing social media posts with AI

  • Using AI to identify target media outlets
  • Understanding how news media thinks
  • Using AI to write news releases
  • Implementing media campaigns with AI

  • Importance of data in storytelling
  • Storytelling and interviewing techniques
  • Creating audio scripts with AI tools
  • Creating images with AI to create storyboards for video production

Course Curriculum

Mastering AI-Driven Marketing and Content Creation
Immersive course on leveraging artificial intelligence for effective digital marketing strategies, providing hands-on training, real-world applications, and invaluable skills to drive audience engagement and business growth.

  • L1: Introduction to AI in Marketing
    14:57
  • L1 Knowledge Quiz
  • L2: Harnessing Human Skills in AI-Driven Marketing
    24:05
  • L2 Knowledge Quiz
  • L3: Limitations and Pitfalls of Using AI for Content Creation
    17:36
  • L3 Knowledge Quiz
  • L4: Crafting a Mission Statement
    33:07
  • L4 Knowledge Quiz
  • L5: Audience Analysis and Content Localization
    21:04
  • L5 Knowledge Quiz
  • L6: Training Your Artificial Intelligence
    23:28
  • L6 Knowledge Quiz
  • L7: Creating Images with Artificial Intelligence
    38:22
  • L7 Knowledge Quiz
  • L8: Marketing Brochures
    17:23
  • L8 Knowledge Quiz
  • L9: Blogging Using Artificial Intelligence
    18:47
  • L9 Knowledge Quiz
  • L10: Social Media Marketing
    33:52
  • L10 Knowledge Quiz
  • L11: Creating The News Release
    45:40
  • L11 Knowledge Quiz
  • L12: Writing Scripts for Audio and Visual Marketing
    36:44
  • L12 Knowledge Quiz
  • Course Feedback