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Mastering AI-Driven Marketing
and Content Creation
AI 201 - Certificate Program (14-22 Weeks)
Why this course is vital for any marketing professional!
This transformative course, tailored for marketing executives, emphasizes the crucial role of artificial intelligence (AI) in their careers. Immersing participants in the dynamic intersection of AI and marketing, it ensures a blend of theoretical understanding and practical skills.
As marketing landscapes evolve, the program equips executives with valuable insights and skills through hands-on exercises, real-world applications, and case studies. Specifically designed for marketing professionals, the course highlights the indispensable nature of AI, showcasing tools like ChatGPT for enhanced efficiency in content creation and personalized strategies.
In the face of an ever-evolving marketing landscape, the course addresses the imperative for executives to stay ahead by fostering familiarity with AI. It positions AI as a game-changing tool, empowering marketing professionals to adapt to emerging technologies and connect innovatively with their audience.
The curriculum not only emphasizes the benefits of AI but also encourages proactive addressing of challenges. By striking a balance between technological advancement and ethical marketing strategies, participants emerge ready for success, equipped with the knowledge and skills to thrive as forward-thinking leaders in the marketing domain.
Course Outline
Lesson 1: Introduction to AI in Marketing
- What is AI and where is it found
- Synergy between you and AI
- Revolutionizing marketing with AI-driven content
Lesson 2: Human Skills in AI-Driven Marketing
- Types of AI
- Innovations that changed the world
- What will not change with AI
- The economics of AI
Lesson 3: Limitations of AI for Content Creation
- Privacy, ethical and data concern with AI
- Addressing AI hallucinations and how to avoid them
- Your role as a fact checker and editor with AI
Lesson 4: Crafting Mission Statements with AI
- Creating a powerful mission statement
- Using the mission statement to project your brand identity
- Articulating purposeful mission statements with AI
- Designing AI prompts for mission statement generation
Lesson 5: Audience Analysis, Channels, and Localization
- Channels and your target audience
- Channel suitability for content distribution
- Content localization with AI
Lesson 6: Effective Prompts for AI Content Generation
- What is prompt writing
- How to train your AI
- Characteristics of well-crafted AI prompts
- Becoming an AI prompt engineer
Lesson 7: Image Creation with AI Tools
- Limitations of AI image creation
- Working with Dall-E, Bing Image Creator and Midjourney
- Using AI images to increase the value of written content
- Legal and ethical issues with AI images
Lesson 8: Marketing Brochure Creation with AI
- The many physical and digital uses of a marketing brochure
- Assembling content for a marketing brochure with AI
- Using AI for brochure text and images
- Re-targeting brochure content for multiples uses with AI
Lesson 9: Blogging for Experts with AI
- Strengths and weaknesses of using AI for blogging
- Using AI to create compelling blog posts
- Creating an audience-attracting "voice" with AI
Lesson 10: Social Media Marketing and Features
- Understanding social media landscape
- The purpose and use of social media channels
- Creating attention grabbing social media posts with AI
Lesson 11: AI Driven News Releases
- Using AI to identify target media outlets
- Understanding how news media thinks
- Using AI to write news releases
- Implementing media campaigns with AI
Lesson 12: Scripts for Radio and TV Commercials
- Importance of data in storytelling
- Storytelling and interviewing techniques
- Creating audio scripts with AI tools
- Creating images with AI to create storyboards for video production